The Importance of Photography in Graphic Design

In the digital era, advertising media have played an important role in bringing products and services closer to consumers. Images, the most-used multimedia elements, are proven to boost performance and engagement. In order to make the consumers react strongly to the content, today businesses, companies or shops usually attract the consumers’ attention through the combination of words and visuals.

With the aim of igniting career passion in students, the Graphic Design of Ton Duc Thang College held a seminar ‘The Importance of Photography in Graphic Design’ presented by Mr. Do Dinh Cuong, Photography Lecturer, Passion Art Co., Ltd., with the attendance of 136 students majoring Graphic Design.

In a friendly atmosphere, the speaker shared photography experience in his designs, such as building more powerful images and handling challenges when selecting selfies. And he also emphasized necessary qualities of a great graphic designer.
The seminar equipped students with practical knowledge and skills, together with photography techniques which would be useful in the near future!

Some photos of the seminar:

Mr. Do Dinh Cuong shared his photography experience

Discussion on photography techniques in graphic design